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Software Vault: The Sapphire Collection
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SAF.TXT
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1994-10-26
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Safety In Numbers
There are organizations you can turn to when
you're trying to choose an MLM company. For example,
you should check to see if a company is a member of the
Multi-Level Marketing International Association
(MLMIA). Although companies who are active in the
MLMIA are not automatically legitimate, membership is a
good sign because it shows the company wants to get
involved in helping MLM gain respectability. In any
case, an MLM company should adhere to the MLMIA code of
ethics, and so should you.
Another organization that can help you is the
Direct Selling Association (DSA). Here are some tips
on evaluating an MLM company from the DSA:
* Take your time. If an MLM company really
affords a good business opportunity, it won't disappear
overnight. Don't let someone pressure you to join now,
because you'll be left out if you hesitate.
* Ask questions. Find out about the following;
1) the company and its officers
2) the cost of its products
3) the start-up fee, including required
purchases
4) the company's promise to buy back required
purchases
5) the average earnings of active
distributors
* Get samples of all company literature.
* Consult with others who have had experience with
the company. Find out if its products are actually
being sold to consumers.
* Investigate and verify all information. Don't
assume that documents are accurate or complete just
because they look official.
* Ask to see, in writing, the following information:
1) the business backgrounds of the company's
principals, including any lawsuits or
bankruptcies
2) audited financial statements -- operating
revenues, sources of revenue profits and
losses -- for the past three years
3) a complete description of all initial and
future charges that you'll have to pay, as
well as all other obligations you'll incur
4) a description of any sales training or
other assistance the company will provide to
you and to distributors you recruit
5) a list of the names and addresses of
others who have signed up with the company
5) support for any earnings claims, including
the percentage of purchasers who have
actually achieved the results that are
claimed
7) a description of any restrictions on what
and when you must buy and sell.